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AI AutomationOctober 1, 20263 min read

Missed Calls Are Costing Your Trade Business Thousands

A contractor on a roof or under a sink cannot answer the phone. The customer rarely leaves a voicemail. They call the next business on the list.

What one missed call can cost

If your average job is $600 and you lose four bookable calls a month, that is $2,400 a month, or $28,800 a year. Try the estimator on our home page with your own numbers.

Why customers do not wait

Someone with a leaking roof or a broken heater is calling several businesses at once. The first one to respond usually wins the job.

The simple fix

A missed-call text-back sends an automatic message within seconds. It says who you are, that you are on a job and asks a question to start the booking. It keeps the lead warm until you can call back.

What to set up

Forward missed calls to a texting system, write a short friendly message, make booking easy and review the conversations weekly.